L’Ancla

L’Ancla

L'Ancla is a consulting firm that does anti-racism work in Fort Collins, Colorado. 

They had outgrown their original branding and wanted a brand refresh that reflected their mission: to anchor and uplift the Fort Collins Latinx community. It needed to be accessible to the community aesthetically, with copy that was easily translated in to English and Spanish. L’Ancla is Spanish for “anchor,” and they were looking for a logo to anchor the brand with a strong visual identity, and copy that conveyed their values and dedication to social justice in a way that felt accessible to all three of their distinct demographics. We created the visual and verbal brand identity, developed a simple website, set up a Facebook page, and created various printed materials such as business cards and letterhead. 

Full Project Scope:

Brand Design

• Designing and aesthetic

• Logo design

• Printed and promotional materials

Brand Voice

• Brand voice and copywriting

Digital Media

• Website Design

• Social Media Set Up